Launching a New Venture Workbook and Text - All 4 Modules
$19.95
The ninth edition of Launching a New Venture offers comprehensive modules on Entrepreneurship, Small Business Marketing, Entrepreneurial Finance, and Business Planning.
Module 1 - Entrepreneuership
$8.95
Startup Checklist, Business Modeling, Problem-Solution Fit, MVP, Product-Market Fit, Competition, Lean BMC, Pricing, Landing Page, Company Name, Protecting IP, Legal Structure, Regulatory Matters, Raising Startup Capital.
Module 2 - Small Business Marketing
$8.95
Branding, Website, Message, Collateral Material, Traditional Mass Media, Digital Mass Media, Targeted Media, Sales.
Module 3 – Entrepreneurial Finance
$8.95
Production and Distribution, HR, Space Requirements, Risk Management, Budgeting, Accounting, Buying a business, Banking, Raising Growth Capital, Pitching business plans
Module 4 - Business Planning
$8.95
Content, Style